Number 2: Clarity always wins
Some websites try to do it all and contain tons of information. There could be several popups, moving boxes, audio or video, and a plethora of menus with tons of options.
Don’t fall for that trap. It’s not about having a bright, shiny website that has as much information on it as possible. More does not lead to a better user experience. Small changes can make all the difference.
Here’s one example:
I really enjoy James Victore’s content, but his website just has too much text there on the homepage. Just taking out a sentence or two would make things a lot clearer and also give more impact.
My two tweaks to really give more clarity would be to have author, artist, designer as the subtitle instead of “have a damn opinion.” While that’s a great message, it really doesn’t resonate as much with the first-time guest.
That simple tweak can cut the clutter in the text and give a lot more clarity. Thankfully, James does give some clarity in that little menu in the left corner.
Here are the choices on the menu in the top left corner.
I would even argue that “learn with me” and “get inspired” don’t have enough distinction. But having only three real choices here does give clarity.
Let’s look at another example.
This is the website for Bob Goff. Bob is a bestselling author and speaker. But his menu to the right just has too many choices. Even how the text is listed vertically makes it hard to read on a computer.
A first time visitor won’t know what The Oaks, Dream Big, or Love Does mean.
A simple tweak of just having four menus listed horizontally would really clear things up. I recommend having Speaking, Coaching, Shop, and Resources as menu items. The resources menu could include things like The Oaks, Team, Podcast, and Dream Big. That would clean up the website and make things clear.
Remember: Less is almost always more when it comes to websites
Most views are on mobile devices. In 2019, 58% of site visits were from mobile devices. That’s almost 60% or 3 out of 5 views. Do not overlook this fact. Here’s what I see when I pull up Bob’s website on mobile:
The homepage image isn’t fit for mobile, and the text doesn’t really fit either. This could have been a website theme update, the website is not optimized for mobile, or even something else. However, as you scroll down, the website looks absolutely fantastic.
So be sure to pull up your own website on mobile to see how it looks. Always think about the user experience. Small changes really add up. You want the end-user to have an outstanding experience.